A Digital Marketing Story

 It’s true. We all have a story to tell. It is what makes us unique and special. It is what makes us who we are. Whether the story is personal or professional, the weight of compelling storytelling is real. Taking this further, you must own your story like a boss. This theory is an integral part of any digital marketing strategy. 

 YES – a Digital Marketing Strategy is essential given how we all conduct business today. Whether a brick and mortar business or an online business, your digital footprint is your calling card for customers. It must represent the who, what, where, when, and why of what makes your business tick. Developing a comprehensive strategy is the lifeline connecting business to brand in support of your goals and your success.

 But, let’s step back a bit….. Before we invite you to follow the yellow brick road, let’s define what we mean by Digital Marketing. Simply stated, Digital Marketing is equated to the management of a plethora of well-developed platforms and online marketing vehicles. When used properly, the efficacy of these vehicles to tell a story is powerful and supports brand and conversions. This encompasses websites, search engine optimization (SEO), and online ads. It includes mobile apps, social media, and email marketing. It includes a Reputation Management plan of action and the development of relationships with influencers and other business partners. It is so much more than a few posts here and there.  

Taking this further and stating the obvious, Digital Marketing is the present and the future. It allows a connection to a qualified and specific audience. And, it offers a business an opportunity to understand and manage this interaction with the said audience in relatively new and progressive, data-driven ways. It’s fresh and a marketing dork’s dream.  

 Here is what we know. As a business owner, you are consumed with all the moving pieces that affect your bottom line. Therefore, you have mangers and department heads. And, you should. You want people who know their “stuff” on your team. This applies to your Digital Marketing Strategy. Working with a team that has a top-notch skill set matters. Whether choosing to work with a Digital Marketing Agency or hiring a Digital Marketing Manager, do your research and create a team that is “ALL THAT” for your brand. You will be glad you did.