Wayne founded B2P Partners to make B2B marketing more powerful by making it more personal. His passion is to help companies and individuals more effectively and enjoyably serve the people who are their clients. Wayne has helped shape the global marketing communications of IBM, Microsoft, and Intel while serving as planning director for their global agencies, Ogilvy & Mather, McCann-Erickson, and Euro RSCG. His work earned seven EFFIE awards for marketing effectiveness. Wayne also gained an appreciation for the client side of marketing at Citibank and EF Hutton.
Starting with BA from Princeton University in the (oxymoronic) history of modernization, Wayne indulged his penchant for TLAs with an MBA from NYU. A former New Yorker and one-time Parisian, he lives in the San Francisco area with his wife, two children, and road bike.