The idea is that recreational, ourdoorsy people would use this on their bike ride, or even in their own backyard. Birdy will have a database of birds organized by regions. Birdy identifies the bird it hears and gives the user a detailed description of the bird. Then you can save the song and share it on your network like Facebook and Twitter.
Facebook will have an REI sponsored page where a community is built. Each week there will be different contests. An example would be a challenge for the first 20 people to identify a specific bird in their geographical location. Such as “First 20 people to identify a “Black Phoebe” in Arizona will receive a 20% off coupon at the nearest REI in your area.