Project details:

  • Date:

     February 24, 2014

  • Client:

     California Lottery

  • Task:

     Create outdoor ad campaign

  • Category:

     Advertising

By 1992, California Lottery sales had declined to $1.4 billion. An integrated campaign was developed that showed over 1,100 people had already won the jackpot. The campaign, called “Who’s Next?” increased sales to $2.1 billion.