California Lottery
Project details:
-
Date:
February 24, 2014
-
Client:
California Lottery
-
Task:
Create outdoor ad campaign
- Category:
By 1992, California Lottery sales had declined to $1.4 billion. An integrated campaign was developed that showed over 1,100 people had already won the jackpot. The campaign, called “Who’s Next?” increased sales to $2.1 billion.