Project details:

  • Date:

     February 24, 2014

  • Client:

     Kaiser Permanente

  • Task:

     Develop ad campaign

  • Category:

     Advertising, Print

This advertising ran one year before the current Thrive campaign. It has many of the friendly, approachable messages that have come to set Kaiser Permanente apart from traditional hospitals.

The additional three pages are from a Kaiser Permanente Annual Report. It was specifically designed to match the brand voice and guidelines of KP’s well-known Thrive campaign.