Peet’s Coffee & Tea

Project details:

  • Date:

     February 24, 2014

  • Client:

     Peet's Coffee & Tea

  • Task:

     Extend brand awareness to the East Coast

  • Category:

     Advertising, Brand Identity, Print

Those of us on the West Coast know and love Peet’s Coffee& Tea. But when they were looking to start introduce their brand to the East Coast, they turned to John Donaghue. This campaign featured point of sale, direct mail, emails, web banners and a truck.