Project details:

  • Date:

     January 23, 2014

  • Client:

     Ryka

  • Task:

     Television commercial production

  • Category:

     Video Production

Ryka is a manufacturer of a premier line of  sports footwear for women. This video was developed to show that their shoes were not only for the average woman, but also for individuals like Weena Pauly of New York City, who is extremely active and incredibly talented, and lives a sporty lifestyle. Produced and Directed by Travis Babcock, this video is one of our favorites, as it really gets to the heart of the product without having to feature it prominently.