Project details:

Z-Line Designs was known for their sponsorship of NASCAR, and Kyle Busch specifically, but many people didn’t know what products Z-Line Designs actually made. The fact is, they make award-winning office furniture, and TV stands. So Twenty20 was hired to help people connect the dots. The ads we developed were light-hearted and utilized the star power of Kyle Busch, and his then fiance (now his wife) Samantha to engage the audience. And if that wasn’t enough, we brought in a litter of 30 puppies to steal the show. These ads were run on National TV during NASCAR races.